Every successful business owner knows that SEO plays an integral role in the online success of an enterprise, regardless of its size or how long it has been operating. However, there is no denying that perfecting your SEO takes time, infinite resources, and lots of effort. Never mind the fact that keeping your website updated based on Google’s various algorithm changes is a continuous journey.
If only there were a few ways to give your website rankings a boost with minimal work required on your part. Well, there are! Here are eight amazing SEO hacks to implement immediately.
Sign up to use free SEO tools
There is no need to break the bank with expensive SEO software when there are countless free options available online. Do your research and see what works for you.
The quickest, simplest backlinks can be created on small local business websites (sometimes for a small fee or by providing your B2B clients with incentives to link back to your site), chambers of commerce, local press, and online directories, such as Yelp.
Scale down the size of your images
Larger, hi-res images have the potential to drastically slow down page loading times. Slow loading times are known to increase bounce rate because they have a negative impact on user experience. Smaller images can help to speed things up a bit.
Shave off some Metadata
Meta data that is too long will be cut off when shown on a Google search results page. Stick to Google meta data best practice guidelines by keeping titles at no more than 60 characters including spaces, and descriptions at no more than 160 characters including spaces.
Check for broken links
Broken links also negatively affect user experience, as well as your reputation in the eyes of Google. Do your best to regularly scope them out and repair them. The best and fastest way to locate broken links on your site is through Google Analytics.
Check out social hubs and forums
Social hubs and forums relevant to your business and the products or services that you provide can offer you instant access to a host of valuable insights. You can use them to uncover SEO-worthy keywords for your content, for instance. You can also use them to find out what sorts of questions your potential customers are asking and create content that seeks to answer them.
Enlist the help of the experts
If you are new to the world of SEO, you may find yourself scrambling to up your rankings with little success. This is when you know that it is time to consider SEO auditing services. Digital marketing agencies offering these services will analyze what you are doing and recommend what you can do differently in order to start seeing the results that you deserve.
Enable comments on your blogs
Comments bolster engagement levels which can work to improve the visibility and click-worthiness of your blogs. Don’t forget to reply to any and all comments that you receive!
Implement these simple hacks and your SEO is sure to gain momentum sooner rather than later. Good luck!