A single click to https://serpbook.com will end up leaving you with so much knowledge on how you could use keywords to get the top rank on search engines. That is one. Among the most successful tactics of getting the best ranking is being smart on how you use your links.
For instance, SEO experts advice that you make use of link building. Among the most effective ways of link building is having several links pointing to your website that is the outbound links. You could also use internal links to point to other relevant web pages.
However, you should note that just because several links will lead to a quality website does not mean that multiple websites will have the same effect. In fact, multiple sites will cause your SEO more harm than good.
Having a number of websites that all need your undivided attention is more like spreading yourself too thin. You will be no different from that web owner that does not care to devote any effort to his SEO. Yes, you could benefit from having multiple websites, but the cons will outweigh the perks.
The cons of having multiple websites for one brand
- Multiple sites will dilute your brand’s authority
Remember how page authority correlates with search ranking. If your page has a high authority, it gets high ranking on search engines. The authority is mostly a product of numerous links leading to your website. It is all about numbers.
So what happens if you have five websites for the same brand? Some of the visitors will be visiting one site while others distribute to your other sites. It results in your backlinks being split among those websites, then what follows is similar to your websites having to share the chance of getting the top rank among themselves.
There is no point in having seven weak sites: it is better if you worked with one strong one.
- It is time-consuming
Remember that duplication of content is not allowed. It means that you cannot use the same content for two different websites regardless of whether it is talking about the same product. So you will need to devote a lot of time and effort in producing content for each one of the sites.
This may result in content that is not of the anticipated quality and other issues that may cause your sites to be penalized. Rather, you should devote the effort to one site and have remarkable SEO.
- Risk of penalty
Attempts to rank using the same keywords can be tagged as spam. This is definitely not a good look for your SEO. Simply using similar keywords for linked yet different sites can warrant a penalty.
It is avoidable but comes at a price of course: you will be forced to use independent codes, structure, images and content.
- Confusing customers
This is one of the most obvious problems of using multiple sites. You will leave your audience juggled. For instance, if you were using a particular website, then one way or the other you stumble upon a similar site, you will be confused as to whether you are just having errors in your internet or it actually is a different website for the same brand. If you can clearly recall the tips for running a fruitful SEO, consistency is emphasized. Consistency plays a significant role in earning your brand the public’s trust. Adhering to uniformity rules out the likelihood of confusing both existing and potential customers.
- It is costly
Running effective SEO and a good site could cost you a fortune. There are various aspects of a website that you will need to take care of such as hosting, content creation, extensions, website plugins and other variable costs.
A single website is cheap and of high quality. Having to split resources in a bid to maintain all your websites will only end up with you having numerous sub-standard websites due to inability to maintain them all.
- Declining branding efforts
Multiple sites will only make your efforts less effective. Note that you have to split resources among all your sites. There is so much that you will be expected to do. For instance, you will be required to brand the different sites and at the same time set up social media pages for the sites too.
Generally, a rift in effort makes it more difficult to optimize your site.
- Ranking issues
As earlier mentioned, not only will you confuse your customers, but you will also confuse the search engine. Gone are the days that you could have several of your sites on top 10 of Google ranking list. The latest Google updates do not entertain the monopoly of such nature.
There is no such thing as having more than two websites at the top of the chart today. What does this tell you? It is better if you focused on one site and put in all the effort and resources you have to propel it to the top.
With the mentioned points, you will be able to weigh the few benefits of having multiple websites against the disadvantages and make a more informed decision regarding obtaining another domain name. Instead of going through the hassle of maintaining four websites just to secure customers, focus more on creating quality content, using relevant keywords and other ways of improving the SEO of your current website threat synonym. Less is more!