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See how each Shopify Facebook ads case study tackled a specific marketing goal and how you can apply the same tactics to your own strategy. Source

Google's Bard chatbot receives an update, enhancing summarization and source visibility. Source

Forget about the link value and focus on building your brand instead. Guest posts can be invaluable from an overall marketing and brand perspective Source

Microsoft launches Ads for Chat API, aiming to seamlessly monetize AI chat experiences for partners, consumers, and advertisers. Source

Discover the potential of Google Ads for driving business growth. Get insights into cost, strategies and how they work for maximizing ROI. Source

Google preserves the quality of the anchor text signal by ignoring links from spam sites Source

Google highlights hreflang x-default's benefits, including enhanced user experience, improved URL discovery, and increased conversions. Source

There are a variety of free keyword research tools you can use if you don't have the budget for a premium paid keyword tool Source

Paid, owned, and earned media can all boost your digital presence, but how do you employ and combine them all effectively? Read the full post. Source