Online marketing is all about being visible to the audience across the internet. The idea is to showcase your website by being where the audience is. Probably, you will be thinking about reaching the top of the search rankings with Search Engine Optimization. But the problem with SEO is that results come slow and even a single algorithmic change by Google can bring a dip in ranking.
Google AdWords, on the other hand, make a smarter approach if you want to achieve fast and effective results. Since these ads are paid, you need not work for months to make them visible. However, getting success may still be tough considering the competition out there. Here are some tactics that can make your Google AdWords strategy a success.
Select keywords smartly
The smart selection of keywords is the most important aspect of a winning campaign. Invest in some research to look for the ones that the potential customers are most likely to search for. Rather than focusing only on positive keywords, list down the negative keywords as well. Optimizing for negative keywords prevents the wastage of ad budget because it keeps the non-interested people away. This tactic also makes your campaign more targeted.
Fill out the available Ad content
Expanded Text Ads have made a far-reaching impact on AdWords since their release a few years ago. These offer additional space where you can display relevant content related to your brand, product or service. Using all the available fields to fill such information is a great idea because it creates awareness and increases engagement. As a result, your ads end up performing better.
Focus on relevance
When it comes to creating successful Google AdWords campaigns, nothing matters more than relevance. In this article from BearFoxMarketing.com, Glen Moore explains that you shouldn’t rely on default settings for Google Adwords, but should check that your ads are being placed where they are most relevant. Similarly, your ad copies and landing page copies should be relevant so that they strike a chord with your target audience.
Include A Call to Action
Relevance matters a lot for your ad copy but it should have a clear Call To Action as well. This is important because a contextual CTA has the potential to actually drive action from the visitors. For example, you can include CTAs such as “Call Now” and “Buy Now” in the ad copy to give them an extra push. Most of the genuine customers act on this kind of motivation, which spells good news for your campaign.
Don’t forget testing
The chances of success increase manifold if you make an extra effort to test the Google AdWords campaign. You can prepare multiple ad copies and landing pages and run them to find which one works the best for your audience. The idea is to verify what really clicks and use the discovery to optimize the brand’s message for future campaigns.
Finally, you should always track the campaign so that you understand what works and what does not. These insights can also help you to fine-tune your campaign to enhance is performance and ensure that your money is spent wisely.