Almost everyone has heard of a domain name and knows that they are an important aspect of an online business. However, many people may not know what makes them quite so important. On one of the most basic levels, a domain is important because of the internet’s effective address scheme.
According to the infographic below by Hosting Tribunal, a memorable and relatively short domain name can be the difference between having a successful online business and simply getting lost with all the other millions of sites out there.
Therefore, deciding on a domain name for your business should not be choice made lightly.
So, why are domain names so important?
Adds credibility – All reputable businesses have a professional domain name, so you should have one too in order to look credible. A generic address will not give potential customers much confidence in your business.
Brand Building – An effective domain name increases the overall awareness around your brand, making it much easier for customers to know where to find you, refer you, and return to you at a later date. Good branding means that it is easy for people to pass information about your brand on through word of mouth, and an effective domain name can help this process along.
SEO – Similar to the previous point, a domain that reflects your brand name is good for the business and search engines know that.
These are just a few of the reasons that having a good domain name is so important in the world that we live in. If you are interested in learning more about how domains work and some of the most effective ones out there today, you can take a look at this infographic for more information.