Why Your Banner Ads Might Not Be Working

Numerous advertisers don’t put resources into creatives which ultimately results in a unsuccessful ad campaign. Lot of people think banners do not attract people these days but that’s a myth. Before you choose to bail check whether you’r are doing any of these mistakes.

Your Advertisements Are Too Loud

Space is always a constraints when displaying ads. Do not clutter the ad copy with too much content & benefits of the product. A good ad copy creates curiosity about the product so prospects click, however does n’ot explain your whole product.

Improper Target Audience

Targeting the wrong audience will not only burn cash but also make your ads annoying. So before starting an ad campaign choose your audience properly. Determine ( age, sexual orientation, area, interests, or employment capacity) your target mass and concentrate your promotions on that gathering and abstain from impacting your message to individuals who aren’’t interested.

No Call To Action

Its really important to direct the user to click by displaying a “Call To Action”. Use things like “Click Here”, “Sign Up”, “Buy Now” to drive clicks. Regardless of the possibility that the whole standard is interactive, having a solid call to click has shown increasing click through rates.

Also read this great article on how to avoid Google Adwords mistakes.

Your Creatives Are Exhausting

Keep your creatives simple &  straight forward yet convincing by expressing couple of clear focuses or by posing a question. It is very critical to have a good UI for the ad copy. Try different things with various pictures to make your promotions one of a kind and essential.

We hope that these tips will be helpful for you to get more clicks on your ads and also will save you some money by getting the relevant traffic on your site.

Techomash Editorial Team
We are a team of technology enthusiasts and we cover latest trends from technology, marketing and finance.

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