Decoding Ads Policy: Google’s Head of Ads Safety Talks Clicks
Lots of PPC professionals say a lot about PPC and paid search. Sort the myths from the magic in this episode of the SEJ Show. Source
Google’s Fight Against Ad Policy Violations: An Interview with Alejandro
Google's Director of Ad Safety speaks to increasing efforts to combat ad policy abuses, suspending millions of accounts, and launching the Ads Transparency Center. Source
Google Enhances Bard’s Reasoning Skills
Google's Bard language model enhances reasoning abilities and adds Google Sheets export functionality. Source
9 Types of Online Advertising Techniques to Elevate Your Marketing
These nine types of online advertising techniques can inspire you to try creative and effective ways to elevate your marketing strategy. Source
The Metric That’s MORE Important Than Customer Acquisition Cost (CAC)
Getting new customers is not all about CAC. Here we'll take a look at the metric that is more important than customer acquisition cost. Source
Google Cloud Introduces Generative AI Support In Vertex AI
The latest update to Google's Vertex AI platform brings accessible and powerful generative AI models to a broader audience. Source
How To Start Optimizing Your Offline Conversions With Google Ads
Join us for a live presentation on the basics of Google Ads offline conversion optimization, and discover new ways to maximize your ad ROI. Source
10 YouTube Marketing Strategies & Tips (With Examples)
Learn how to reach new audiences on YouTube with examples of successful YouTube video campaigns for businesses and brands Source
How to Get the Most Out of Your Facebook Ads
Uncover hidden opportunities for improvement and boost your ad account performance with a successful Facebook Ads audit. Source
Understanding the Instagram Algorithm: A Marketer’s Take
The CEO recently revealed how the Instagram algorithm works. This blog post aims to shed light on it to help your Instagram content strategy. Source