A Step-By-Step Guide To Creating Segments And Audiences In GA4
What wasn't possible with UA is now possible with GA4. Separate specific groups of users and compare their behavior to the rest of the data with this guide. Source
Google: SSL Certificate Does Not Boost SEO
Google's John Mueller debunks the claim that an SSL certificate boosts your SEO Source
Conversion Optimization for PPC: Delivering On The Promise From Ad
Learn the art and science of turning ad clicks into valuable conversions with PPC expert Navah Hopkins. Source
Neeva, The Ad-Free Search Engine, Announces Closure
Neeva, the subscription-based, ad-free search engine, announces shutdown due to sustainability challenges; plans pivot to enterprise applications. Source
Google To Remove Inactive Accounts
Google will start removing inactive accounts that have been dormant for two years. Read more about the policy change and implications. Source
Google Ads Requirements: Update For EEA & UK
Find out if Google's newest requirement in the EEA and UK affect your existing Consent Management Platform and ad serving eligibility. Source
TikTok Faces State-Level Ban In Montana
Montana Governor signs bill banning TikTok, marking the first such state-level ban in the US, with mixed reactions and implications. Source
WordPress 6.2.2 Restores Shortcode Support in Block Templates, Fixes Security
WordPress 6.2.2 was released early this morning as a rapid follow-up to 6.2.1, which introduced a bug that broke shortcode support in block templates. Version 6.2.1 was also an important security r… Source
YouTube Introduces Non-Skippable 30-Second TV Ads
YouTube introduces 30-second non-skippable ads on connected TVs, capitalizing on consumption shifts. Source
A Look Inside The New ChatGPT iPhone App From OpenAI
Discover generative AI on your iPhone. The new ChatGPT app from OpenAI accepts text and voice input for instant answers, advice, and tasks. Source