Google’s SEO Starter Guide Set For A Major Update
Google is revamping its official SEO Starter Guide, streamlining advice for modern website owners, and simplifying complex topics. Source
How Short Videos & User-Generated Content Impacts Marketing
Short-form, user-generated video content surges as a key marketing strategy, demanding strategic investment and planning for businesses. Source
Why Google May Rank AI-Generated Content Over Original News
Is Google “boosting” AI-generated content above real journalism? No. Find out why search engines rank some news articles over others. Source
Google Ads Liaison Explains “Other” Search Terms Issue
Google Ads Liaison Ginny Marvin advises using Search Terms Insights to analyze private search queries grouped under “Other” terms. Source
Meta Launches New Tools To Help Brands Fight IP Infringement
Meta rolls out new tools to protect brands' intellectual property rights across its platforms. Source
Better Search Replace WordPress Vulnerability Affects Up To +1 Million
Critical severity vulnerability in Better Search Replace WordPress plugin could lead to sensitive file retrieval and arbitrary code execution Source
7 Big No-Nos of SEO: Mistakes That Can Tank Your
Each of the 7 common SEO mistakes listed in this article can have a significant impact on your website's rankings. Here's how to avoid them. Source
Digital marketing for manufacturers in the 4th industrial revolution
4IR means manufacturers are using technology and digital marketing techniques to streamline their marketing strategy, find out more. Source
STP marketing: The Segmentation, Targeting, Positioning model
Today, the Segmentation, Targeting and Positioning (STP marketing) model is a familiar strategic approach in modern marketing. Source
Do Keywords Still Matter?
While AI and NLP reshape the landscape, keywords remain vital for Google's indexing. Stay aware of evolving trends for sustained online visibility and engagement. Source