Category: digital marketing

Create a SWOT analysis to define digital marketing strategy using the TOWS planning technique. Audit your internal environment and the external marketplace. Source

Using Google Analytics 4 reports to grow your business with digital marketing A tutorial covering our recommended process, report, tools and KPIs to grow your business By the time you read this, it's likely that Google Analytics 3. Source

How to write an e-commerce marketing plan Thinking about your e-commerce marketing plan for 2024? Use the RACE Framework to create a focused and well-structured digital marketing strategy In. Source

The RACE digital marketing audit checklist Examples of essential questions to ask when structuring a digital marketing audit Auditing your digital marketing activities is an essential technique to. Source

From executive presentations to digital channel spreadsheets, read these three digital marketing plan examples Source

Basic marketing principles may remain the same but the digital marketing skills and tools you need are constantly evolving. Source

What is digital marketing? 'Achieving marketing objectives through applying digital technologies and media' is our primary definition. Source

These are the essential ingredients of a digital marketing strategy, and they will help you plan manage and optimize your digital marketing. Source

There's a diverse mix of free marketing tools available today for anyone in digital marketing. Here are some of our recommendations. Source

Set digital marketing KPIs and align your objectives using the RACE Framework to achieve a winning marketing strategy every year Source