What Is Dark Social
With dark social, marketers lose insight into a large chunk of their audience. But here's how to view dark social as a marketing opportunity. Source
What You Need For The Big Pitch To Enterprise Companies
Secure new business (even big enterprises!) despite the economic downtown. Here's what you need to remember when preparing for the pitch. Source
How to use customer marketing personas to influence buyers
Customer or buyer personas are fictional people who represent target customer segments. Read tips on TOFU MOFU and BOFU personas marketing. Source
8 Microsoft Advertising Updates Including Predictive Targeting And Generative AI
Microsoft Advertising's July 2023 updates include predictive targeting, refined RSA functionality, and new generative-AI features. Source
How To Create A B2B Content Strategy For YouTube [Podcast]
How do you make YouTube a profitable venture for B2B businesses? Find out about how to do B2B YouTube marketing right. Source
24 LinkedIn Hacks to Boost Engagement and Growth in 2023
Discover 24 LinkedIn hacks you may not know about to generate viral content and faster growth in a crowded social media space. Source
MalCare, Blogvault, and WPRemote Plugins Patch Vulnerabilities Allowing Site Takeover
Snicco, a WordPress security services provider, has published an advisory on a vulnerability in the MalCare plugin, which is active on more than 300,000 sites. “MalCare uses broken cryptogra… Source
Google Recommends Noindex For Syndicated News Content
Google recommends publishers push syndication partners to use noindex to prevent syndicated content from outranking original news sources. Source
Google News Indexing Disruption Causes Traffic Decrease For Content Publishers
Google is investigating a service disruption with Google News indexing causing content publishers to see a decrease in search traffic. Source
Strategies to Optimize for Zero Click Searches
Understand the impact of zero click searches on your website's visibility and learn effective strategies to increase CTR and maintain traffic. Source