Why Long Tail Keywords Are Important for SEO in 2024
Long tail keywords are key for SEO success: They offer targeted traffic, higher conversion rates and less competition. Here's our approach. Source
7 Powerful Benefits Of Using PPC Advertising
Discover the world of PPC advertising—a low-risk, high-reward strategy for B2B, B2C, and nonprofits. Test it now to supercharge your marketing efforts. Source
About Those Google AI Search Quality Raters
What are the facts about Google firing the search quality raters and what does it mean for the future of how algorithms are rated? Source
Google’s SEO Starter Guide Updates: Branding In, Keywords Out
Google's Search Relations team plans to update their SEO Starter Guide, focusing on debunking myths and modernizing advice. Source
What Is Google Circle to Search and Why Should I
Google has launched a new AI-powered search feature for Android phones called “Circle to Search”. Here's how it works (plus marketing ideas). Source
Communicating Major Google Changes To C-Suite
Bridge the gap between major Google changes and the C-Suite with this guide, which includes using Torino Scales & 4-Box Models. Source
Why You Should Consider Semantic HTML For SEO
Semantic HTML makes it clear where the main content of a webpage is, which can be helpful for search engines and accessibility Source
Google’s SEO Starter Guide Set For A Major Update
Google is revamping its official SEO Starter Guide, streamlining advice for modern website owners, and simplifying complex topics. Source
How Short Videos & User-Generated Content Impacts Marketing
Short-form, user-generated video content surges as a key marketing strategy, demanding strategic investment and planning for businesses. Source
Why Google May Rank AI-Generated Content Over Original News
Is Google “boosting” AI-generated content above real journalism? No. Find out why search engines rank some news articles over others. Source