YouTube Says ‘No More Confusion’: Fan Accounts Need Clear Labels
YouTube cracks down on impersonation. The company will require fan channels to identify themselves to avoid confusion and curb deception. Source
Microsoft Announces Platform Name Changes Amidst Market Acceleration
Microsoft Ads continues its business transformation by making strategic updates to its acquisition platforms, along with integrating AI into its ad platforms. Source
Generative AI
Generative AI tools are everywhere. How do you test and integrate them safely? Eric Enge shares his insights. Source
Google Ads Postpones Data-Driven Attribution Switch To Mid-July
In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance. Source
Really Simple SSL Plugin Adds Free Vulnerability Detection
Really Simple SSL, a popular plugin used on more than five million sites for installing SSL certificates, handling website migrations, mixed content, redirects, and security headers, has added a ne… Source
Google Search Console Adds INP To Core Web Vitals Report
Google prepares for 2024's Core Web Vitals update by adding Interaction to Next Paint (INP) reporting to Search Console. Source
Google Analytics 4 Rolls Out New Conversion Attribution Settings
Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign's ROI. Source
WordPress Pattern Directory Updated to Show Curated Patterns by Default
If you haven’t visited the WordPress Pattern Directory lately, it may look very different from when it launched two years ago. At first there was an emphasis on getting the community to contr… Source
5 Powerful Ways Marketers Are Using AI To Boost SEO
Discover the power of AI in marketing. Learn how to automate insights, optimize campaigns, and unlock your marketing potential. Source
Enhancing SEO Content Writing With AI: Opportunities & Challenges
Learn how you can integrate AI into your content marketing strategy to boost your SEO and stay ahead of the competition. Source